Sunday 26 June 2011

List of Things That Work in Link Building

Whenever we talk about optimizing a website from search engine prospective and getting top rankings for their main keywords, there are two primary things where our focus goes. First, it’s content and then link building activities. I will not be discussing much about how to use content on a website for better rankings. Today’s article, will mostly focused around the things that really works in link building also will include some ideas that does not work at all.

First thing you have to is, add some contents on your website around the products and services, you are planning. Once you have that thing done, you and others can link to your website. When building links, you should first look at getting links for your main keyword and then go for second level keywords. For every main keyword, there will be some related keywords available. And you need to be better than your competitors to outrank them in search engine rankings.

You should get some articles written and then use them for backlinking purpose. When you submit these articles on article submission websites, you will get some links for your website in your article and body section that are highly acceptable all search engines.

Next thing you can do is find some websites related to your website in different demographics. You may find problems in getting links from website operating in your niche with similar geo-targeting. Suppose you want to rank higher for link building India keyword, you should start link exchange process with link builders and webmasters based in other countries like US, UK, Australia, Canada etc. You can offer them link back to their website from your high pr websites or from the same website for whom you are building links by creating a resource or links section.

Apart from this, you have to be very active on social networks. You should submit your contents on social bookmarking websites and allows others to do the same by adding various social bookmarking icons and links on your website pages.

With this you can do some other link building activities like, submitting your website to high pr directories and RSS Feed accepting websites. Now lets talk a bit about things we should not be doing:

  • We should not be publishing the same article on 100’s of websites
  • We should not be using the same anchor text for links that we build for our website
  • We should go for nofollow and dofollow links to make our link building efforts natural

Do you have something more to say on this list of things that really works and does not work with regard to link building, please write in the comments section.

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